Six Tips for Marketing Your Massage Practice
Massage clients won’t find you by walking by on the street. Help boost your visibility with these tips for marketing your massage therapy practice.
1. Keep plenty of business cards on hand.
You never know when you will run into a potential client, so keep business cards on hand when you’re out and about! You can design and order business cards from Vistaprint or Office Depot and OfficeMax. AMTA members receive discounts at each store.
2. Put some thought into the design.
When planning your marketing materials, at the minimum include your name, plus your preferred email and phone number. If you have a website, be sure to include that as well.
Some therapists also like to list their hours, services or rates on the back of their business cards.
Demonstrate your professionalism by including the AMTA member logo on your card. Members can download it from the AMTA website.
The design is important, too! If you don’t have graphic design skills, that is OK! You can choose from many template options that Vistaprint offers for free.
Pick a design that feels like “you,” but make sure your text is legible. Script fonts can be difficult to read, especially in smaller sizes, so keep those as the headlines. Numbers and emails are easiest to read in a sans-serif font like Arial or Calibri.
Don’t forget to proofread, and then proofread again. Avoid wasting your money by printing materials with typos or incorrect contact information.
3. Get creative with your referrals.
Referrals are an excellent source of business. If you can, reward your clients for their referrals with credit toward products or their next massage.
You can print referral postcards or use the reverse of your business card. Make sure you leave room for your client to put their name so they can receive credit.
4. Educate your clients on the health and wellness benefits of massage.
Brochures and postcards are both excellent ways to list your menu of services. You can also use them to educate your clients and potential clients about the benefits of massage!
As an AMTA member, you have access to a growing body of research that supports the use of massage therapy for health and wellness. Include information in your marketing materials from one of our many Research Roundups or articles about massage for health conditions. Print resources and education for clients at Office Depot and OfficeMax
5. Connect with clients through email.
Email is a great way to keep clients up to date on offers and deals and take the opportunity to educate them on the role and importance of massage. Remind clients that offer gift certificates, and share details on your referral program. AMTA members have access to special discounted rates for Constant Contact, which is easy to use, and learn through tutorials and support.
6. See the signs!
Don’t forget about signage for your practice! You can save on banners, posters and more. If you offer mobile massage, you could print a magnet for the side of your car, and a retractable banner to display at any public events you work at.
How else can you market your massage therapy practice? These are just a few options. AMTA offers 50+ benefits of membership, including several discounts on products and services to help your massage practice thrive.